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- Anne Hunt -

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What's in a headline? Everything! Just ask Gordon Brown! A superb front page headline can make you or break you and these days, that's what the public want. Revenge. And Murdoch knows it! In the last few weeks, 'The Times' and 'The Sun' headlines have highlighted the coalitions errors and inabilities, while putting an inept and devastating stain on the government. This cry in the 'blame game' has been taken up by many of the other tabloids. While we might think the greedy 'Unite Union,' in cohorts with Ed Miliband, were playing their own childish game of checkers and merely setting up the coalition with threats which came to nothing. As many of us know, given blood in the water, the media can be like a pack of sharks and will join the feeding frenzy. Kicking people when they are down was created by the tabloid press...long ago. It's all a game of supply and demand and with the public's back up and petrol and fuel rising quicker than a Stallion on Viagra, they got what they wanted. A fall guy. The Government. Now Tory MP's are showing they read the press too and one by one are turning on Cameron and Clegg. The wily old Crocodile in New York has turned yet again - and revenge is sweet to the man who makes Kings.

It could be seen by those in the 'industry' with wise noses - those who know Murdoch as a fellow who 'doesn't' forget - that the 'Night of the Long Knives' was coming. The 'Blues' should have seen it coming? But Politicians are not chess players in the same class as Murdoch. They missed Murdoch's final gambit completely. Murdoch is not one to take humiliation - business wise - and was personally wounded by the Hacking Scandal, so Cameron was in for a shock. Like most of us, Cameron saw the cloud merely as a passing storm. He never counted on a disappearance and murder to stir things up. And, no-one thought the 'Times' and the 'Sun' readers would revolt so disapprovingly and start calling for blood. Politicians have always cozied up to the Press, feeding them news and tips, turning blind eyes when it counts and visa versa. And, the Press have ingratiated themselves where it pleases them to be at the time. We shall say 'Press Barons are...Politically Ambidextrous.'

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